Tracks where your content ranks in search engine results for targeted keywords.

What it Measures ?

Where your site ranks on Google.

Relevant StakeHolders 

SEO Teams

In-depth Use Case / Real-world Example

Search Engine Ranking Position (SERP) is a vital KPI for organic search success. It measures where your webpage or content appears in search engine results pages (primarily Google) for a specific keyword or phrase. For example, if your “smart manufacturing software” landing page ranks 3rd on Google for that keyword, your SERP is 3. In the industrial and manufacturing sectors, where buyers often research solutions before reaching out, being visible in search results is key to being considered. High SERP positions for niche keywords like “predictive maintenance analytics tool” or “OEE dashboard software” can lead to consistent inbound traffic and high-quality lead generation without recurring ad costs. Improving SERP involves optimizing for on-page SEO (titles, meta tags, keyword use), producing high-value content (like case studies, calculators, whitepapers), acquiring backlinks, and improving website speed and mobile usability. Tracking SERP helps marketers understand which topics or solutions they’re gaining traction for and where they may be missing opportunities. For example, if you’re ranking 12th for a high-intent keyword, investing in content refresh or link-building could bump you into the top 3—dramatically increasing click-through rates. Tools like Ahrefs, SEMrush, or Google Search Console help monitor position changes over time and track competitors. This KPI is a key part of long-term inbound strategy and content ROI. In B2B manufacturing, where product complexity and decision-making time are high, consistently appearing on the first page builds authority and trust.