The percentage of visitors who leave your website after viewing only one page, without engaging further.

What it Measures ?

How many people leave your website without doing anything.

Relevant StakeHolders 

Web Analysts, SEO Teams

In-depth Use Case / Real-world Example

Bounce Rate is calculated as: (Single Page Visits ÷ Total Website Visits) × 100. It represents how many visitors land on a page and leave without clicking to another page or taking further action. In manufacturing, where websites often serve as information hubs for complex products and solutions, a high bounce rate can signal content misalignment, poor UX, or weak targeting. For example, if a supplier of industrial chillers notices a 75% bounce rate on its product page, it may mean visitors aren’t finding what they expected, the page is loading too slowly, or there’s no compelling CTA. Bounce rates vary by channel—social and display traffic may naturally have higher bounce rates, while email or organic search traffic may show lower rates if intent is stronger. Segmenting this KPI by page or audience segment helps pinpoint issues. A high bounce rate on a case study page could mean it lacks visual hierarchy or is not mobile-friendly. In contrast, a high bounce rate on a blog might not be concerning if visitors got the info they needed. For manufacturers, this metric is especially useful during product launches, new campaign rollouts, or site redesigns. Reducing bounce rates may involve optimizing page speed, simplifying navigation, improving content relevance, or including engaging elements like videos or interactive tools. A declining bounce rate typically indicates more engaged visitors and a smoother user journey, which often translates to higher conversion rates and stronger pipeline quality.