Measures the percentage of products returned due to defects or quality issues.

What it Measures ?

% of products returned due to issues.

Relevant StakeHolders 

Quality, Customer Support

In-depth Use Case / Real-world Example

A company manufacturing smartphones tracks Return Rate (Defects/Quality Issues) by recording the percentage of returns caused by defects. For example, if 100 out of 5000 smartphones sold are returned due to defects, the return rate is 2%. This helps identify quality control issues and the effectiveness of manufacturing processes in preventing defects.