Measures a brand’s visibility in the market compared to competitors across selected channels.

What it Measures ?

How much your brand is being talked about compared to others.

Relevant StakeHolders 

Brand Strategists, PR Teams

In-depth Use Case / Real-world Example

Share of Voice (SOV) is a metric that compares how much attention your brand is getting in a given space—be it advertising, digital search, social media, or PR—versus your competitors. It is often calculated as: (Your Brand Mentions or Spend ÷ Total Market Mentions or Spend) × 100. In manufacturing, where differentiation and reputation matter significantly in B2B markets, a high SOV signals dominance or growing awareness. For example, if you spend ₹10 lakh on digital ads in a segment where total ad spend is ₹50 lakh, your SOV is 20%. But SOV isn't just about money—it includes organic mentions, search rankings, social engagement, media coverage, and thought leadership contributions like webinars or trade articles. Monitoring SOV helps gauge brand visibility during key campaigns, product launches, or trade shows. Suppose a machinery manufacturer launches a new CNC product; tracking SOV across LinkedIn, Google Ads, and industry news can indicate how well the campaign is resonating relative to competitors. A rising SOV ahead of a trade show suggests strong brand momentum, while a lagging SOV may indicate weak campaign execution. Manufacturers often correlate SOV with Market Share: the closer the two align, the more "efficient" the marketing effort. If SOV is higher than market share, you're gaining mindshare—a positive signal. If it's lower, you risk losing relevance. Tracking SOV over time enables marketing teams to spot competitive threats, adjust messaging, and plan high-impact campaigns to maintain or improve brand position.