Measures how many calls it takes, on average, to secure a meeting with a prospect.

What it Measures ?

How many calls lead to meetings.

Relevant StakeHolders 

Inside Sales Teams

In-depth Use Case / Real-world Example

Average Call-to-Meeting Ratio indicates the effectiveness of a salesperson's call efforts. For instance, if a salesperson makes 100 calls and secures 20 meetings, the call-to-meeting ratio is 5:1. A lower ratio indicates more efficient calls, while a higher ratio suggests that the calls are less effective at engaging prospects. This KPI is particularly valuable in the manufacturing industry, where potential buyers often need personalized product demonstrations or deep technical discussions. Monitoring this ratio helps refine sales pitches and strategies to increase conversion rates from calls to face-to-face or virtual meetings.