Measures the percentage of a salesperson’s or team’s achieved sales against their assigned target.

What it Measures ?

How much target each rep achieved.

Relevant StakeHolders 

Sales Reps, Team Leads

In-depth Use Case / Real-world Example

Quota Attainment is used to evaluate how well individual sales reps or teams are performing against set sales goals. For instance, if a sales executive at a manufacturing firm has a quarterly quota of ₹50 lakhs and achieves ₹45 lakhs in actual sales, their quota attainment is (45 ÷ 50) × 100 = 90%. This KPI helps assess sales rep productivity and goal alignment. High attainment often correlates with strong lead conversion, deep product knowledge, and good customer relationships. If most team members are underachieving, it may signal unrealistic targets, lack of support tools, or competitive market shifts. For manufacturers, it’s crucial to regularly calibrate quotas based on territory potential, seasonality, and product lifecycle. This metric also feeds into incentive planning and performance reviews.