Measures the ratio of product demos given to closed deals.

What it Measures ?

How many demos lead to deals.

Relevant StakeHolders 

Sales Reps, Pre-Sales Teams

In-depth Use Case / Real-world Example

Demo-to-Close Ratio tracks how effective product demonstrations are in converting leads into customers. For example, if 20 product demos result in 5 closed sales, the ratio is 4:1. This KPI helps evaluate the quality of sales demos and the salesperson's ability to effectively showcase product value. In manufacturing, where products can be complex or highly technical, the demo phase is crucial for addressing customer concerns and demonstrating ROI. Monitoring this ratio helps optimize demo strategies and ensure they lead to higher conversion rates.