Measures the proportion of a salesperson’s time spent on administrative tasks rather than direct selling activities.

What it Measures ?

Time wasted on non-sales work.

Relevant StakeHolders 

Sales Leaders, Sales Ops

In-depth Use Case / Real-world Example

Sales Administrative Time Percentage tracks the amount of time salespeople spend on non-sales duties, such as data entry, report generation, and CRM updates. For example, if a salesperson spends 10 hours out of 40 per week on administrative tasks, the administrative time percentage is 25%. High administrative time reduces the time available for direct sales activities and may indicate inefficiencies in workflow or sales tools. In manufacturing, where sales teams often work with complex products and large customer bases, minimizing administrative time ensures that salespeople spend more time engaging with customers and closing deals.