Break-Even Analysis
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Category:  
Analytical

Measures the sales volume required to cover total fixed and variable costs.

What it Measures ?

How much we need to sell to cover all costs.

Relevant StakeHolders 

Finance Team, Marketing Manager

In-depth Use Case / Real-world Example

Break-Even Analysis calculates the point at which total revenue equals total costs, resulting in neither profit nor loss. It’s calculated by dividing fixed costs by the difference between price per unit and variable cost per unit. This analysis helps companies determine the minimum sales needed to avoid losses and informs pricing and cost-cutting strategies.

KPI Definition

Business Value

Movement Direction

Sample Formula

Fixed Costs / Contribution Margin per Unit

Should Aim For
1
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3
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