Measures the total number of qualified opportunities that emerge from generated leads.

What it Measures ?

How many potential deals were created.

Relevant StakeHolders 

Sales Managers

In-depth Use Case / Real-world Example

Number of Opportunities Created is the transition from lead to sales-qualified lead (SQL). For example, out of 500 leads, if 100 are deemed as opportunities worth pursuing (based on criteria like interest level or budget), that’s your number of opportunities. This KPI shows how effectively the sales team is converting leads into actionable prospects. If this number is low, it could indicate issues with lead qualification or poor alignment between marketing and sales efforts. In manufacturing, where products may have longer sales cycles, tracking this metric ensures that leads entering the funnel are properly nurtured and moved through to opportunity stages.