The average time taken to convert a lead into a closed sale.

What it Measures ?

How long it takes to close a deal.

Relevant StakeHolders 

Sales Operations, Team Leaders, CRM Analysts

In-depth Use Case / Real-world Example

A manufacturer of CNC machines measures the time from first contact to final sale. If it takes 60 days on average to close a deal, that’s the Sales Cycle Length. A shorter cycle means faster revenue realization and more efficient sales processes.