Measures the average time it takes to close a deal from the first contact to final agreement.

What it Measures ?

How sales change over time.

Relevant StakeHolders 

Sales Leaders, Analysts

In-depth Use Case / Real-world Example

Sales Cycle Length reflects the duration from a lead’s first interaction to deal closure. For instance, if a manufacturer of precision engineering components tracks 10 closed deals over a quarter and finds it takes an average of 45 days from initial inquiry to signing the purchase order, then the sales cycle length is 45 days. This KPI is important for planning, forecasting, and resource allocation. A long sales cycle may be typical in manufacturing due to custom requirements, technical validation, and negotiations. However, understanding where delays occur — in quoting, demo stages, or final approvals — allows teams to streamline processes and shorten the cycle. Reducing sales cycle time improves cash flow and boosts responsiveness to market demands.