Measures how quickly the sales team responds to incoming leads.

What it Measures ?

How fast we reply to new leads.

Relevant StakeHolders 

Inside Sales, SDRs

In-depth Use Case / Real-world Example

Lead Response Time is the average time taken to contact a lead after it has been generated. For example, if a manufacturing firm receives a request for a quote (RFQ) at 10:00 AM and responds at 4:00 PM, the response time is 6 hours. If this happens across 50 leads with varying timings, the average gives the overall Lead Response Time. Studies show that faster responses significantly increase the chances of conversion—especially in competitive sectors. In manufacturing, quick responses signal reliability and readiness, especially when customers are sourcing critical components. Tracking and improving this metric ensures that leads are handled promptly, increasing customer trust and boosting win rates.