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Sales KPIs
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Competitor Price Comparison

Production Schedule Adherence

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Category:  
Analytical

Measures the percentage of total opportunities that result in a successful sale.

What it Measures ?

How our prices compare to competitors.

Relevant StakeHolders 

Sales Strategy, Product Teams

Why it Matters ?

Offers strategic insights into pricing competitiveness and market positioning.

In-depth Use Case / Real-world Example

Win Rate is calculated by dividing the number of deals won by the total number of deals pursued and multiplying by 100. For example, if a company bids on 50 contracts for industrial automation solutions and wins 15, the win rate is (15 ÷ 50) × 100 = 30%. This metric helps evaluate the effectiveness of the sales team, the competitiveness of the offerings, and the alignment between solutions and customer needs. A low win rate may indicate poor qualification, aggressive competitors, or misaligned proposals. In manufacturing, where deal values are high and sales cycles are long, improving the win rate can have a significant impact on top-line revenue.

KPI Definition

Business Value

Movement Direction

Sample Formula

Competitor Price Index Comparisons

Should Aim For
1
2
3
Track Similar KPIs
Sales Administrative Time Percentage
Measures the proportion of a salesperson’s time spent on administrative tasks rather than direct selling activities.
Sales Team Utilization Rate
Measures the percentage of time a sales team spends actively engaging in sales activities.
Sales Cycle Efficiency
Measures the average time it takes to convert a lead into a closed sale.
Returned Orders Percentage
Measures the percentage of orders that are returned by customers.
Backorder Rate
Measures the percentage of orders that cannot be fulfilled due to stock shortages.
Contract Renewal Rate
Measures the percentage of contracts that are successfully renewed by existing customers.
Demo-to-Close Ratio
Measures the ratio of product demos given to closed deals.
Repeat Purchase Rate
Measures the percentage of customers who make additional purchases after their initial transaction.
Customer Complaint Resolution Time
Measures the average time taken to resolve customer complaints from the moment they are reported.
Order Fulfillment Accuracy
Measures the percentage of orders shipped without errors, such as incorrect products or quantities.
On-Time Delivery Rate
Measures the percentage of orders delivered on or before the promised delivery date.
Response Time to Customer Inquiries
Measures the average time it takes for a sales team to respond to customer inquiries.
First Contact Resolution Rate
Measures the percentage of customer inquiries or issues resolved during the first interaction.
Average Order Value (AOV)
Measures the average revenue generated per order, calculated by dividing total revenue by the number of orders.
Sales Training Completion Rate
Measures the percentage of sales reps who complete required training programs within a set timeframe.
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