Measures the total sales revenue generated by each salesperson.

What it Measures ?

How much revenue a rep makes in an hour.

Relevant StakeHolders 

Sales Heads, HR

In-depth Use Case / Real-world Example

Salesperson Productivity evaluates how much revenue a salesperson brings in, helping to assess their performance relative to their peers. For instance, if a salesperson brings in ₹1 crore in sales while the team average is ₹80 lakhs, their productivity is higher. Tracking this KPI helps identify top performers, but also highlights areas where additional training or support may be needed. In manufacturing, where sales cycles can be long and complex, productivity can be influenced by factors such as territory potential, lead quality, and available product knowledge. Regularly reviewing this metric ensures sales teams remain focused and efficient.