The total cost incurred to create and distribute one piece of content on social media.

What it Measures ?

How much each social post costs us to make.

Relevant StakeHolders 

Social Media Lead, Finance Analyst

In-depth Use Case / Real-world Example

Cost per Social Media Post measures the financial investment required for producing and publishing a single post across platforms like LinkedIn, Instagram, Facebook, or X (Twitter). This includes costs for content creation (copywriting, design, video), scheduling, software tools, employee time, and occasionally boosted promotion costs. In a manufacturing company, where brand positioning and technical education are key, this metric helps assess the efficiency of digital content operations. For instance, if a post showcasing a new CNC machine takes 2 hours from a marketing executive, 1 hour from a graphic designer, and incurs ₹1,000 in promotion, the cost should reflect all of those components. If the total cost adds up to ₹4,000 and the post generated substantial engagement from industry professionals, the investment may be considered worthwhile. Tracking this metric across content types—like carousels, videos, or infographics—also helps evaluate ROI by comparing it with post engagement and lead generation metrics. Monitoring Cost per Social Media Post helps optimize content planning, identify opportunities for templated design, or highlight where excessive time or cost is spent on low-impact posts. Over time, it empowers marketing leads to maintain quality while scaling content output, ensuring the social strategy remains financially viable and performance-driven.