Calculates the return generated from a specific marketing campaign relative to its cost.

What it Measures ?

How much profit you made from a specific marketing campaign.

Relevant StakeHolders 

Performance Marketers, Campaign Managers

In-depth Use Case / Real-world Example

Campaign ROI is used to evaluate whether the financial gain from a marketing campaign justifies its expense. It’s calculated as: ((Revenue Attributed to Campaign – Campaign Cost) ÷ Campaign Cost) × 100. Suppose a company spends ₹10,00,000 on a product launch campaign and attributes ₹40,00,000 in new sales to it. The ROI would be 300%. This KPI helps marketing teams justify budgets, compare campaign performance, and refine future investments. In manufacturing, where campaigns may promote new machinery, service offerings, or process upgrades, linking ROI to attributed revenue can be complex but rewarding. Attribution models (first touch, multi-touch, or last touch) play a key role in determining the revenue portion. Campaign ROI can also include non-monetary gains like increased leads, brand recognition, or strategic partner interest. High-ROI campaigns often have clear goals, strong messaging, well-defined audience targeting, and efficient distribution channels. Monitoring this KPI across different channels — digital ads, trade shows, webinars, etc. — helps marketers prioritize efforts that deliver tangible business value.