The average time taken to review and approve a paid marketing campaign before it goes live.

What it Measures ?

How long it takes to approve and launch an ad campaign.

Relevant StakeHolders 

Marketing Operations Manager, Ad Manager

In-depth Use Case / Real-world Example

Ad Campaign Approval Time tracks the internal review cycle for paid media campaigns—covering everything from creative approval to compliance checks and final go-live readiness. This KPI is particularly relevant in large or compliance-driven manufacturing organizations, where multiple stakeholders (legal, branding, product, and finance teams) may need to sign off on a campaign before launch. For example, a manufacturer running a LinkedIn ad campaign targeting supply chain managers with a new logistics product would need ad creatives, targeting parameters, and messaging reviewed. If the campaign was submitted for approval on Monday and went live on Friday, the approval time is four days. Long approval times can delay campaign launches, reduce agility, and cause misalignment with seasonal or competitive timing. For manufacturing companies working on tight trade show calendars or new product rollouts, delays in approvals can mean missed market windows. Measuring and reducing this time helps marketing stay nimble while ensuring quality and compliance. Tools like workflow automation platforms or predefined creative templates can help streamline this process. While it’s important to maintain necessary checks, this KPI pushes teams toward faster decision-making and closer collaboration. Over time, maintaining a balance between speed and rigor allows marketing to execute timely, high-impact campaigns in dynamic market environments.