The number of unique users who engage with a digital platform daily.

What it Measures ?

How many people engage with our content daily.

Relevant StakeHolders 

Performance Marketing Manager, UX Analyst

In-depth Use Case / Real-world Example

Daily Active Users (DAUs) offers a more granular look at user engagement by showing how many individuals interact with a company’s digital platform every day. It complements MAUs but gives sharper insight into the frequency of interaction. In the manufacturing space, where customer portals or service dashboards are used by distributors, partners, or internal teams, DAUs help track the stickiness of these tools. For instance, if a welding equipment manufacturer has launched a digital configurator that’s seeing 300 daily users, it suggests a high level of repeat utility and relevance. Marketing teams can use DAU metrics to understand how often content, calculators, or gated resources are being accessed, and to identify days with peak or low traffic (e.g., launch days vs. weekends). If DAUs are low compared to MAUs, it may indicate one-time visits instead of sustained engagement—prompting a rethink of personalization, content frequency, or user experience. In B2B manufacturing, where long sales cycles are common, DAU trends also support account-based marketing strategies, helping to time follow-ups and sales outreach effectively. Overall, DAU is key for optimizing digital platforms to ensure they deliver ongoing value to the user base.