The number of unique users who interact with the company’s digital platforms at least once in a month.

What it Measures ?

How many unique users engaged with us in a month.

Relevant StakeHolders 

Product Marketing Manager, Analytics Lead

In-depth Use Case / Real-world Example

Monthly Active Users (MAUs) is a foundational KPI that measures the reach and engagement of digital assets—typically websites, mobile apps, or customer portals—by counting how many unique individuals visit or interact within a given month. For manufacturing businesses, especially those offering customer portals, configurators, or downloadable resources, this metric offers a lens into how digital content is driving sustained interest and engagement. For instance, a tool manufacturer that provides an online part catalog and receives 12,000 unique visits from dealers and plant engineers in a month can track that as 12,000 MAUs. This KPI helps segment and benchmark different customer or prospect cohorts and indicates the effectiveness of campaigns, content updates, and SEO strategy. A steady rise in MAUs implies growing digital visibility, while stagnation may require fresh content strategies, targeted ads, or UI/UX improvements. When paired with data on repeat visits or conversions, MAUs can also inform retargeting campaigns and funnel health. For manufacturing marketing leaders, it provides a macro view of brand touchpoints and helps align content, CRM strategies, and lead nurturing efforts accordingly.