The total number of views a video receives across platforms within a specified timeframe.

What it Measures ?

How many times people watched our videos.

Relevant StakeHolders 

Content Creator, Video Marketing Manager

In-depth Use Case / Real-world Example

Video View Count is a straightforward yet powerful KPI that tracks the reach and popularity of marketing videos shared via platforms like YouTube, LinkedIn, Instagram, or a company’s own website. In manufacturing, videos are essential storytelling tools—they can demonstrate how machinery works, explain complex processes, or feature customer testimonials. For example, a manufacturer producing CNC machines might upload a product demo showing precision machining capabilities. If the video is promoted through email campaigns and LinkedIn and receives 10,000 views in a month, that indicates strong interest and visibility. But while this KPI shows how many times the video has been viewed, it doesn't provide insights into viewer engagement or whether the content prompted further action. Still, it’s a useful leading indicator of brand awareness and content resonance. A consistently growing view count suggests that the marketing team is creating relevant and high-quality video content and distributing it through effective channels. This KPI is often paired with metrics like average watch time, click-through rate, or conversions from video to assess deeper impact. For manufacturing companies, especially those selling high-ticket products, videos are crucial in helping prospects understand the product’s value before a sales conversation even begins. Regularly reviewing this KPI helps marketers understand which types of video formats (e.g., tutorials, product walkthroughs, customer interviews) perform best and tailor their future content strategy accordingly.