The percentage of available work hours spent by the marketing team on productive, campaign-related tasks.

What it Measures ?

How much of the team's time is being used productively.

Relevant StakeHolders 

Marketing Director, HR/Operations Manager

In-depth Use Case / Real-world Example

Marketing Team Utilization Rate measures how efficiently the team’s working hours are being used for tasks directly tied to campaign execution, content development, analytics, and brand activities. For manufacturing firms—where marketing resources are often lean and multifaceted—this KPI helps leadership understand whether talent is being used effectively. For instance, if a marketing team of 5 works 200 total hours in a week and 150 of those are spent on productive tasks like campaign creation, content development, and performance analysis, the utilization rate is 75%. A lower rate could indicate too much time spent on internal meetings, administrative work, or unplanned firefighting. Conversely, a higher rate shows optimized output, especially if aligned with campaign goals and KPIs. This metric helps CMOs and Marketing Directors identify workload distribution gaps, improve planning, or even justify hiring needs. It can be tracked using project management tools or time-tracking systems. For manufacturing businesses where time-to-market is critical—particularly around product launches or event-led marketing—an underutilized team could result in missed opportunities. Optimizing this KPI leads to better resource alignment with strategic goals, timely campaign delivery, and stronger marketing ROI. It also enables data-driven decisions when reallocating work or investing in new capabilities like digital, video, or automation tools.