The total number of customer reviews submitted across platforms about the company’s products or services.

What it Measures ?

How many customers wrote reviews for us.

Relevant StakeHolders 

Customer Experience Manager, Brand Manager

In-depth Use Case / Real-world Example

Customer Review Count reflects how frequently customers are leaving feedback about a brand’s offerings—on websites, eCommerce portals, directories, or third-party platforms. For manufacturing companies, especially those in B2B sectors, reviews may not always appear in high volume like in consumer industries, but they are still a vital part of trust-building. Consider a manufacturer of industrial pumps—if a product consistently receives detailed reviews from plant engineers or procurement heads, it signals credibility to new prospects. Whether hosted on the company's own site or external platforms like Google, Capterra, or industry directories, the number of reviews can also impact search rankings and buyer perception. A higher review count generally implies strong customer engagement and brand awareness. This KPI also offers insight into customer satisfaction trends, as spikes in review volume may correlate with product launches, service improvements, or issues needing resolution. Encouraging reviews through post-sale follow-ups, email campaigns, or QR codes on packaging can help boost this number. Moreover, reviews often serve as qualitative data for internal product or service enhancements. While not all reviews will be positive, a healthy volume helps paint a balanced picture and gives prospects confidence in purchasing decisions. Over time, tracking the trend in review volume by product, geography, or channel can help refine marketing and customer experience strategies.