The number of people who sign up to attend an online seminar or webinar hosted by the company.

What it Measures ?

How many people signed up for our webinars.

Relevant StakeHolders 

Event Manager, Demand Generation Lead

In-depth Use Case / Real-world Example

Webinar Registrations measure the ability of marketing efforts to attract an audience for live virtual events. In the B2B manufacturing context, webinars are often educational, covering industry best practices, showcasing new product capabilities, or offering thought leadership on emerging technologies. For example, a company that manufactures industrial automation solutions might host a webinar titled “How AI is Revolutionizing Factory Floor Operations.” The number of registrations reflects the success of email campaigns, landing pages, and social media promotions in persuading the target audience to sign up. If the webinar registration goal is 500 and the actual number is 700, that signals strong message-market fit. However, marketers must also look beyond registrations—pairing this KPI with attendance rate and engagement during the webinar (like Q&A participation or poll responses) helps determine true effectiveness. Tracking this metric over time allows marketing teams to identify what topics, speakers, or promotional strategies drive the most interest. In a manufacturing context, strong webinar registration numbers can be a key part of the lead generation engine, as these registrants often represent operations managers, engineers, or procurement heads evaluating potential solutions. With the right follow-up and nurturing, these leads can progress further down the sales funnel. Monitoring registration patterns can also provide insights into seasonal trends or topical relevance, enabling marketers to schedule and tailor webinars for maximum reach and impact.