Reflects the level of interaction (likes, comments, shares) relative to your audience size on social platforms.

What it Measures ?

How often people interact with your posts.

Relevant StakeHolders 

Social Media Managers

In-depth Use Case / Real-world Example

Engagement rate helps assess how well your social media content resonates with your audience. It’s often calculated as: (Total Engagements ÷ Total Followers or Impressions) × 100. For example, if a LinkedIn post promoting your new CNC machine gets 500 likes, 75 shares, and 25 comments from an audience of 5,000 followers, your engagement rate is (600 ÷ 5,000) × 100 = 12%. This metric indicates whether your content sparks interest, conversation, and visibility. In B2B manufacturing, where social media is used for brand education, recruitment, and product awareness, strong engagement signals relevance and trust. High-performing posts usually combine technical insight, compelling visuals (like factory tours or product demos), and timely announcements. Monitoring engagement rates across platforms (LinkedIn, Twitter, YouTube) helps refine channel strategy and content mix. A declining rate may suggest content fatigue or misalignment with audience interests. By optimizing post timing, messaging, and format, marketers can improve reach, drive more site visits, and ultimately, generate more MQLs through social channels.