Reflects the change in a company's share of the total market over a period.

What it Measures ?

How much your piece of the market has increased.

Relevant StakeHolders 

Executive Team, Strategy Planners

In-depth Use Case / Real-world Example

Market Share Growth compares your company’s sales volume or revenue with the overall market to assess competitive performance. In a B2B setting like manufacturing, it's often measured across product categories, regions, or sectors. For example, if the market for industrial pumps grew by 10% but your sales grew by 20%, your market share has increased. This KPI is essential for tracking your competitive advantage and helps in identifying whether your strategies are effectively outpacing the competition. It combines well with campaign performance and customer acquisition data. Marketing teams can use market share insights to optimize positioning and messaging. It's particularly useful when entering new markets or launching new product lines. Sustainable market share growth indicates that your brand, pricing, distribution, and promotion are resonating well with the target audience