Measures the number of calls made by a salesperson each day.

What it Measures ?

How many calls we make daily.

Relevant StakeHolders 

SDRs, Team Leads

In-depth Use Case / Real-world Example

Daily Call Volume reflects the level of activity within the sales process. For example, a salesperson might aim to make 50 calls per day to prospects, with the goal of qualifying leads and setting up meetings. This KPI helps assess how much outbound effort is being invested in generating new business. While high call volume can indicate strong activity, it’s important to balance this with the effectiveness of the calls. In manufacturing, where sales calls often involve discussing complex product specifications or price negotiations, quality should not be sacrificed for quantity. Balancing both ensures a steady pipeline while maintaining a personal touch with prospects.