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Sales KPIs
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Sales ROI

Production Schedule Adherence

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Category:  
Strategic

Measures the return generated for every rupee invested in sales activities.

What it Measures ?

How much we earn for every rupee spent in sales.

Relevant StakeHolders 

CFOs, Sales Directors, Investors

Why it Matters ?

Measures how effectively sales investments convert into revenue.

In-depth Use Case / Real-world Example

If a machinery manufacturer invests ₹1 crore in sales and earns ₹3 crores in new revenue, the Sales ROI is (3−1)/1 = 2 or 200%. This KPI helps assess how effective the sales team is in turning investment into revenue. Higher ROI means better use of sales resources.

KPI Definition

Business Value

Movement Direction

Sample Formula

Sales Revenue / Sales Expenses

Should Aim For
1
2
3
Track Similar KPIs
Sales Administrative Time Percentage
Measures the proportion of a salesperson’s time spent on administrative tasks rather than direct selling activities.
Sales Team Utilization Rate
Measures the percentage of time a sales team spends actively engaging in sales activities.
Sales Cycle Efficiency
Measures the average time it takes to convert a lead into a closed sale.
Returned Orders Percentage
Measures the percentage of orders that are returned by customers.
Backorder Rate
Measures the percentage of orders that cannot be fulfilled due to stock shortages.
Contract Renewal Rate
Measures the percentage of contracts that are successfully renewed by existing customers.
Demo-to-Close Ratio
Measures the ratio of product demos given to closed deals.
Repeat Purchase Rate
Measures the percentage of customers who make additional purchases after their initial transaction.
Customer Complaint Resolution Time
Measures the average time taken to resolve customer complaints from the moment they are reported.
Order Fulfillment Accuracy
Measures the percentage of orders shipped without errors, such as incorrect products or quantities.
On-Time Delivery Rate
Measures the percentage of orders delivered on or before the promised delivery date.
Response Time to Customer Inquiries
Measures the average time it takes for a sales team to respond to customer inquiries.
First Contact Resolution Rate
Measures the percentage of customer inquiries or issues resolved during the first interaction.
Average Order Value (AOV)
Measures the average revenue generated per order, calculated by dividing total revenue by the number of orders.
Sales Training Completion Rate
Measures the percentage of sales reps who complete required training programs within a set timeframe.
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