Measures the return generated for every rupee invested in sales activities.

What it Measures ?

How much we earn for every rupee spent in sales.

Relevant StakeHolders 

CFOs, Sales Directors, Investors

In-depth Use Case / Real-world Example

If a machinery manufacturer invests ₹1 crore in sales and earns ₹3 crores in new revenue, the Sales ROI is (3−1)/1 = 2 or 200%. This KPI helps assess how effective the sales team is in turning investment into revenue. Higher ROI means better use of sales resources.