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Sales KPIs
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Market Share Percentage

Production Schedule Adherence

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Category:  
Strategic

The proportion of total market sales captured by the company.

What it Measures ?

Our piece of the total market sales.

Relevant StakeHolders 

Executives, Strategy Teams, Board Members

Why it Matters ?

Indicates your share in the market and competitive positioning.

In-depth Use Case / Real-world Example

A manufacturer of air conditioners sells ₹200 crores in a market worth ₹1000 crores annually. Its market share is (200/1000) × 100 = 20%. This KPI helps compare the company's performance against competitors and track competitive positioning over time.

KPI Definition

Business Value

Movement Direction

Sample Formula

(Company Revenue / Total Market Revenue) * 100

Should Aim For
1
2
3
Track Similar KPIs
Sales Administrative Time Percentage
Measures the proportion of a salesperson’s time spent on administrative tasks rather than direct selling activities.
Sales Team Utilization Rate
Measures the percentage of time a sales team spends actively engaging in sales activities.
Sales Cycle Efficiency
Measures the average time it takes to convert a lead into a closed sale.
Returned Orders Percentage
Measures the percentage of orders that are returned by customers.
Backorder Rate
Measures the percentage of orders that cannot be fulfilled due to stock shortages.
Contract Renewal Rate
Measures the percentage of contracts that are successfully renewed by existing customers.
Demo-to-Close Ratio
Measures the ratio of product demos given to closed deals.
Repeat Purchase Rate
Measures the percentage of customers who make additional purchases after their initial transaction.
Customer Complaint Resolution Time
Measures the average time taken to resolve customer complaints from the moment they are reported.
Order Fulfillment Accuracy
Measures the percentage of orders shipped without errors, such as incorrect products or quantities.
On-Time Delivery Rate
Measures the percentage of orders delivered on or before the promised delivery date.
Response Time to Customer Inquiries
Measures the average time it takes for a sales team to respond to customer inquiries.
First Contact Resolution Rate
Measures the percentage of customer inquiries or issues resolved during the first interaction.
Average Order Value (AOV)
Measures the average revenue generated per order, calculated by dividing total revenue by the number of orders.
Sales Training Completion Rate
Measures the percentage of sales reps who complete required training programs within a set timeframe.
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