The proportion of total market sales captured by the company.

What it Measures ?

Our piece of the total market sales.

Relevant StakeHolders 

Executives, Strategy Teams, Board Members

In-depth Use Case / Real-world Example

A manufacturer of air conditioners sells ₹200 crores in a market worth ₹1000 crores annually. Its market share is (200/1000) × 100 = 20%. This KPI helps compare the company's performance against competitors and track competitive positioning over time.