Average Deal Size
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Category:  
Strategic

The average value of closed sales deals over a specific period.

What it Measures ?

Average money we earn from one deal.

Relevant StakeHolders 

Sales Reps, Sales Managers, Revenue Ops

In-depth Use Case / Real-world Example

A manufacturer of packaging machines closes 10 deals worth ₹5 crores in total. The average deal size is ₹50 lakhs. This KPI helps in planning sales targets and setting strategies for different customer segments.

KPI Definition

Business Value

Movement Direction

Sample Formula

Total Sales Revenue / Total Deals Closed

Should Aim For
1
2
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