Analyzes how targeted keywords perform over time in terms of rankings, impressions, and clicks.

What it Measures ?

How your keywords are performing over time.

Relevant StakeHolders 

SEO Analysts, Content Writers

In-depth Use Case / Real-world Example

Keyword Performance Trends track the behavior of your selected keywords—how often they are searched (impressions), clicked (CTR), and where they rank over time. This KPI is crucial in refining SEO and SEM strategies. In manufacturing marketing, where buyers often search for technical specifications, solution categories, or vendor comparisons, keyword intent varies. For example, keywords like “low-voltage motor supplier in Pune” suggest transactional intent, while “how to calculate downtime in manufacturing” reflects informational interest. By analyzing trends, you can identify which keywords are gaining traction and which are losing relevance. If impressions for “IoT in injection molding” increase steadily but your CTR is dropping, it may signal that your meta title or content isn’t compelling. Conversely, a spike in clicks for “predictive maintenance ROI calculator” after launching a tool suggests content-product alignment. This analysis helps in planning content calendars, refreshing old blog posts, launching landing pages, and refining PPC bids. It also informs competitor strategy: if rivals begin ranking for your brand-name keywords or for industrial terms you once dominated, it may prompt a strategic response. Seasonal variations—like increased interest in energy-saving solutions during Q4—can also be spotted through trend analysis. In B2B, nurturing a set of high-performing keywords over time ensures sustained organic traffic and reduces reliance on paid channels. Marketers can prioritize long-tail keywords with high conversion potential or commercial value, rather than just volume. Tracking these trends supports agile, data-backed SEO campaigns in a highly technical, competitive space.