Measures how well a brand is recognized and recalled by target customers in a given market.

What it Measures ?

How well people know our brand.

Relevant StakeHolders 

Marketing Team, CMOs

In-depth Use Case / Real-world Example

The Brand Awareness Index reflects how familiar buyers are with your brand compared to competitors. For example, a mid-sized manufacturing company producing smart factory automation systems may run a LinkedIn ad campaign, sponsor trade events, and track brand recall surveys. If 40% of respondents recognize their brand unaided, and 70% do when shown a list, those values feed into their Brand Awareness Index. In manufacturing, brand strength influences long-term sales, especially for capital-intensive or critical components where trust and reliability matter. Improving this KPI helps sales teams by opening more doors, improving lead conversion, and reducing resistance during negotiation. It's often tracked using surveys, web traffic analysis, social engagement, and third-party industry reports.