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Sales KPIs
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Win Rate Percentage

Production Schedule Adherence

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Category:  
Strategic

The percentage of deals won compared to total opportunities pursued.

What it Measures ?

How many deals we win out of total tries.

Relevant StakeHolders 

Sales Managers, Team Leads, VP of Sales

Why it Matters ?

Shows the success rate of closing deals from total opportunities.

In-depth Use Case / Real-world Example

A company pursues 100 sales opportunities and wins 30. The Win Rate is 30%. A higher win rate suggests better product-market fit, pricing strategy, and sales effectiveness. It also helps assess how competitive the sales team is in the market.

KPI Definition

Business Value

Movement Direction

Sample Formula

(Won Deals / Total Deals) * 100

Should Aim For
1
2
3
Track Similar KPIs
Average Call-to-Meeting Ratio
Measures how many calls it takes, on average, to secure a meeting with a prospect.
Daily Call Volume
Measures the number of calls made by a salesperson each day.
Number of Opportunities Created
Measures the total number of qualified opportunities that emerge from generated leads.
Follow-Up Rate
Measures the percentage of leads or opportunities that receive a follow-up action within a specific timeframe.
Number of Leads Generated
Measures the total number of new sales leads generated over a specific period.
Salesperson Productivity
Measures the total sales revenue generated by each salesperson.
Sales Call Effectiveness
Measures the conversion rate of sales calls into meetings or opportunities.
Product Mix Analysis
Measures the distribution of sales across different products and product categories.
Discount Impact Analysis
Analyzes the effect of offering discounts on sales volume, profit margins, and customer behavior.
Profitability by Customer Segment
Measures the profitability of sales within different customer segments.
Revenue by Region
Measures the total sales revenue generated from each geographic region.
Sales Trend Analysis
Measures the average time it takes to close a deal from the first contact to final agreement.
Lead Response Time
Measures how quickly the sales team responds to incoming leads.
Competitor Price Comparison
Measures the percentage of total opportunities that result in a successful sale.
Price Realization
Calculates the average revenue generated per closed deal over a given period.
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