The percentage of deals won compared to total opportunities pursued.

What it Measures ?

How many deals we win out of total tries.

Relevant StakeHolders 

Sales Managers, Team Leads, VP of Sales

In-depth Use Case / Real-world Example

A company pursues 100 sales opportunities and wins 30. The Win Rate is 30%. A higher win rate suggests better product-market fit, pricing strategy, and sales effectiveness. It also helps assess how competitive the sales team is in the market.