Measures the percentage of total opportunities that result in a successful sale.

What it Measures ?

How our prices compare to competitors.

Relevant StakeHolders 

Sales Strategy, Product Teams

In-depth Use Case / Real-world Example

Win Rate is calculated by dividing the number of deals won by the total number of deals pursued and multiplying by 100. For example, if a company bids on 50 contracts for industrial automation solutions and wins 15, the win rate is (15 ÷ 50) × 100 = 30%. This metric helps evaluate the effectiveness of the sales team, the competitiveness of the offerings, and the alignment between solutions and customer needs. A low win rate may indicate poor qualification, aggressive competitors, or misaligned proposals. In manufacturing, where deal values are high and sales cycles are long, improving the win rate can have a significant impact on top-line revenue.