Measures the percentage of sales opportunities that result in closed deals.

What it Measures ?

How many chances turned into deals.

Relevant StakeHolders 

Sales Managers, Revenue Ops

In-depth Use Case / Real-world Example

This KPI reflects how many of your sales opportunities are successfully converted into actual sales. For instance, if a company selling industrial-grade air filtration systems has 40 open opportunities in a month and closes 10 of them, the Opportunity-to-Win Ratio is (10 ÷ 40) × 100 = 25%. This ratio gives insight into the efficiency of the later stages of the sales cycle. A high ratio indicates strong proposal quality, persuasive selling, and strong client relationships. In manufacturing, where deals are often high-value and competitive, improving this metric may involve enhanced technical support, stronger relationship management, and post-pitch follow-ups.