The rate at which visits from unpaid search engine results increase over time.

What it Measures ?

How much your unpaid search traffic is growing.

Relevant StakeHolders 

SEO Specialists, Content Teams

In-depth Use Case / Real-world Example

Organic Traffic Growth tracks how well your content and SEO strategies are performing in driving visitors to your website from search engines like Google or Bing. It’s calculated by comparing the number of organic sessions over different time periods—weekly, monthly, or quarterly. For a manufacturing company, this metric helps evaluate how effectively you're attracting engineers, procurement leaders, or operations managers searching for product specs, industry benchmarks, or problem-solving content. For example, if a blog post titled “Reducing Downtime with Predictive Maintenance” ranks high on Google and continuously attracts traffic from related keywords, that’s a sign your SEO content is working. This KPI is especially useful when launching content hubs, updating technical documentation, or publishing new landing pages. An upward trend in organic traffic indicates strong content relevance, keyword optimization, and domain authority. If growth plateaus or drops, it may point to SEO issues such as broken links, poor keyword targeting, or algorithm penalties. Manufacturers benefit from this KPI by attracting qualified inbound traffic, reducing dependency on paid ads, and building long-term visibility. It also supports brand trust—engineers often prefer organic results over ads when searching for credible technical information. Regular tracking enables marketing teams to prioritize content that performs well organically and adjust their SEO strategy for underperforming assets.