Tracks the increase in the number of visits to a company’s website over time.

What it Measures ?

How much your website traffic is increasing.

Relevant StakeHolders 

Digital Marketers, SEO Teams

In-depth Use Case / Real-world Example

Website traffic growth indicates the effectiveness of your digital presence in attracting and engaging your target audience. It’s measured as: ((Current Period Traffic – Previous Period Traffic) ÷ Previous Period Traffic) × 100. For example, if your manufacturing website had 10,000 visitors last month and 12,500 this month, traffic growth is 25%. This KPI can be segmented by traffic source — organic, paid, referral, direct, or social — to assess which channels are driving performance. In the manufacturing industry, consistent growth in website traffic typically results from successful SEO efforts, valuable content (whitepapers, case studies, videos), and campaign promotions. It can also indicate strong brand visibility or improved product discoverability online. Marketers use this metric to identify which campaigns are bringing visitors and whether those visitors are engaging meaningfully (e.g., downloading spec sheets or requesting quotes). A decline in traffic may indicate issues with content relevance, SEO strategy, or campaign timing. Pairing this KPI with engagement and conversion metrics helps gauge the full impact of website efforts on the lead generation funnel.