Measures the percentage increase in revenue over a specific period.

What it Measures ?

How much more we sold than last time.

Relevant StakeHolders 

Sales Managers, Business Analysts, CFOs

In-depth Use Case / Real-world Example

A manufacturing company producing electric appliances tracks its Revenue Growth Rate quarterly. If the company earned ₹50 crores last quarter and ₹55 crores this quarter, the growth rate is (55−50)/50 × 100 = 10%. This KPI helps gauge how fast the business is growing. Consistent revenue growth typically indicates successful sales strategies and expanding market presence.