Measures the percentage of customers covered by service contracts compared to the total customer base.

What it Measures ?

How many customers have service contracts.

Relevant StakeHolders 

Sales, Account Managers

In-depth Use Case / Real-world Example

Service Contract Coverage tracks how many customers have active service contracts, such as maintenance or support, compared to the total number of customers. For example, if 600 out of 1,000 customers have service contracts, the coverage is 60%. This KPI is vital for manufacturers as service contracts are often a steady revenue stream, ensuring customers receive ongoing support. Increasing service contract coverage helps build long-term relationships with customers and boosts revenue stability.